Portland, OR, January 2017– Nikita announced a partnership with Poseiden Foundation, the non-profit organization focused on empowering youth to actualize their dreams through the sports community, with a special focus on action sports. Nikita kicked off this partnership with a sponsorship of the 8th installment of Ladies Day this past November that Poseiden Foundation hosts at The Berrics in Los Angeles, CA.
“Nikita’s roots are in skate, so of course we were drawn to sponsoring Ladies’ Day and excited to be a part of it said Vicki Vasil, Nikita Marketing Manager. “Poseiden’s cause makes an impact for girls in skateboarding—and beyond—globally, which matches our brand’s aspiration to inspire rebellious confidence in girls no matter what their passion. We think that together we can synergize our combined message to inspire more girls all over the world.”
Read the full press release on Snowboarder.com